Managing Director EMEA
As Managing Director EMEA, Sheida Ashrafi is responsible for the growth of Nakisa’s EMEA business in terms of sales, services and the partner ecosystem. Prior joining Nakisa, Sheida was part of European leadership team of Western Union Financial Services in charge of sales and account management where she was leading key account management team and accelerating growth for Western Union partner network. Prior to that she holds various strategic roles within Microsoft such as Worldwide Industry Manager for Payments and EMEA Industry Architect Financial Services. With over 20 years of experiences working across software and financial services industries, Sheida is a highly respected leader with extensive knowledge of the evolving challenges and opportunities experienced by enterprises today. Sheida holds a Masters Degree in Mathematics and Computer science from Goethe University Frankfurt.