|
Home  Careers Current Openings Senior Marketing Analyst |
Senior Marketing Analyst |
| |
|
Department: |
Marketing |
|
Posted on: |
February 03, 2012 |
|
Country: |
Canada |
|
Location: |
Montreal |
|
Position Type: |
Full Time
|
|
Job Description |
Reporting to the head of Nakisa Marketing, the Senior Marketing Analyst is to coordinate and support go-to-market plans and communications with the objective of publically communicating the business value proposition of Nakisa software and services. The Senior Marketing Analyst is to monitor and analyze competitors, partners and industry/customer trends while also maintaining a solid knowledge on Nakisa product capabilities, strengths and further potential.
|
|
Responsibilities |
• Perform thorough market research and competitive analysis to understand and effectively communicate the market dynamics and customer trends
• Develop product positioning and messaging that differentiates the products in the market
• Initiate and support the creation of product focused assets, including solution and delta overviews (datasheets, videos, PPT presentations) and sales enablement decks to support outbound communication, demand generation, sales efforts and events
• Work with the Head of Marketing, the Marketing Communications Manager and Product Strategy to build and maintain both a general product launch process and product specific go-to-market plans
• Coordinate the execution of all go-to-market plans and communications initiatives for Nakisa products
• Drive maintenance and enhancements of the Nakisa Competitive & Marketing Intelligence portal
• Work with other individuals at Nakisa, SAP or other partners to ensure the business case for all Nakisa products is strong and clear (potentially includes collaboration with the SAP Value Engineering team)
• Interface with Nakisa Sales, Nakisa Marketing and Nakisa Strategic Partners to identify further Product Marketing material needs.
• Help position the Nakisa technology for different industries and applications.
• Function as a Product Demonstration & Presentation Resource for the Alliances and Marketing Teams.
• Contribute content regularly to Nakisa social media channels (i.e. Twitter)
|
|
Requirements |
• Bachelor’s degree in business, marketing or related field; MBA is a plus
• Minimum 5 years of related product marketing and/or solution marketing experience; software industry or more specifically enterprise software experience preferred
• Results-driven product marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goals
• Strong strategic thinking, creative problem solving, and analytical skills
• Demonstrated project management skills to drive cross-functional teams to meet business objectives
• Excellent people skills to interact with colleagues, cross-functional teams, and third parties
• Excellent verbal, written, visual/presentation skills
|
 |
 |
|
|
